Private Markets Data Cloud Platform for Whole Portfolio Reporting

Type: Enterprise B2B | Sector: Fintech / Investment Management

Role: Product Manager

Keywords: Aladdin Data Cloud, Snowflake, eFront, Whole Portfolio, APIs,

Product Overview

A scalable, cloud-based platform that supports reporting and analytics for institutional clients managing alternative assets across private equity, real estate, credit, and fund-of-funds structures.

The product aggregates positions, deals, accounting, and performance data from legacy and modern systems into a single source of truth. It’s purpose-built for Whole Portfolio clients who need consolidated insights across both public and private investments.

Objectives

  • Create a reporting infrastructure on Snowflake, aligned with the firm’s SaaS goals

  • Integrate eFront private markets data with the Aladdin Data Cloud (ADC) ecosystem

  • Deliver API-first reporting products for downstream consumption by clients

  • Support clients overseeing $300B+ AUM with transparent, scalable, and real-time reporting access

  • Enable unified analysis across investment lifecycle of private and public assets

Customer Challenges

  • Fragmented data sources: Private markets data lived across siloed systems with inconsistent schemas

  • Manual workflows: Clients and internal teams spent days stitching reports from multiple systems

  • Lack of flexibility: Legacy reporting tools couldn’t support dynamic slicing, new dimensions, or custom metrics

  • Limited visibility: Clients needed historical audit trails, snapshot comparisons, and intra-quarter transparency

Role & Responsibility

MVP Development & Data Modeling

  • Defined MVP requirements for new reporting APIs across positions, investor commitments, and cash flows

  • Collaborated with engineers to design a set of normalized data model in Snowflake that supports portfolio monitoring and financial accounting across client entities

  • Built foundational support for calculated fields (e.g. NAV, unrealized gain/loss, net IRR) through a flexible calculation engine

Product Roadmap & Strategy

  • Created a 12–18 month roadmap across 3 product lines: Reporting APIs, standardized data models and calculated datasets

  • Balanced internal needs (ops, data teams) with external client priorities (transparency, drill-down views, performance metrics)

  • Drove strategy alignment with firmwide goals to consolidate public and private assets under the Aladdin Data Cloud framework

Cross-Functional Collaboration

  • Acted as PM lead across engineering, QA, operations, analytics, and API consumer teams

  • Synced regularly with the Aladdin teams to validate data accuracy and ingestion pipelines

  • Represented the Reporting team in Snowflake roadmap planning and coordinated delivery milestones across Snowflake, backend, and platform layers

Requirements & Engineering Partnership

  • Authored 50+ user stories and detailed PRDs across accounting, portfolio monitoring, and client reporting domains

  • Partnered with Snowflake migration leads to ensure row-level security, role-based access, and partitioned data ingestion

  • Introduced versioned endpoints to support backward compatibility as data schemas evolved

Voice of Customer & Feedback Loop

  • Led 1:1 interviews and working groups with internal teams and external stakeholders to validate product direction

  • Captured real-world pain points from portfolio managers, GPs, and investor relations teams

  • Used feedback to prioritize features like fund hierarchy navigation, daily NAV snapshots, and downstream Tableau/PowerBI support

Impact & Achievements

Impact & Achievements

  • Launched a new set of reporting APIs for investor positions, portfolio performance, and entity-level data, powering analytics for all enterprise clients

  • Consolidated over all Private Markets data objects into a standardized reporting layer, reducing manual data QA efforts by 60%

  • Cut Reporting API running time by integrating into Snowflake with materialized views and dynamic query generation

  • Enabled clients to compare historical vs current portfolio performance with time-sliced API logic

  • Delivered calculation engine support for metrics like IRR, TVPI, and residual value across LP and fund levels

  • Helped define long-term vision for Whole Portfolio reporting in Aladdin, bridging the gap between eFront data and ADC APIs

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